The benefits of CPQ QA Automation

CPQ QA Automation
Posted on: 27.09.2019
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In recent years, cloud-based CPQ processes have enabled companies to benefit from greater innovation and substantial competitive advantages by delivering fast and error-free quotes to customers. It has become imperative for companies to have stable, updated and reliable CPQ systems, providing the impetus for fast customer interactions and responses. One of the most efficient and effective ways to ensure operational continuity and stability coupled with the most rapid upgrades is by automating the CPQ QA process.

When enterprises are planning their CPQ implementation and preparing for their Quote to Cash transformation, they often fail to prioritise their QA process automation; this commonly results in a slow down of the delivery of CPQ features and data including new flows, new products, pricing updates, promotions and many more.

In this article we’ve considered some examples to highlight the importance of CPQ QA automations along with the enormous benefits it brings by shortening the End-to-End cycle.

Launch of New Products

In today’s highly competitive markets, enterprises are keen to achieve the shortest possible time-to-market when launching new products or enhancing existing ones. At the same time, it is critical to avoid the risk of impacting flows and products. CPQ QA automation ensures that the existing flows and E2E processes are not compromised owing to any of the new product changes.

Pricing Updates & Promotions

For organisations, pricing is always dynamic and subject to constant change over time. Promotions, loyalty programs and other marketing strategies play a significant role in improving sales and top line revenue for companies. At the same time, these promotions are highly time sensitive with campaigns carefully planned. Pricing updates like these need comprehensive QA before being pushed to production. CPQ QA automation helps to mitigate the risks associated with these changes.

Enhancements & Hot fixes

– Cloud technologies enable organisations to innovate faster while also streamlining their sales processes. Because of this, organisations are often adopting short release cycles in order to deploy the latest features, workflows and bug fixes. CPQ QA automation enables organisations to quickly verify and regression test changes to ensure that the production instance remains unaffected and in full working condition all the time.

Platform & Vendor Updates

CRM platforms like Salesforce regularly release their latest patch upgrades. Sometimes these upgrades are mandatory, whilst on other occasions they are applied on demand. In either case, CPQ QA automation can be proactively used to foresee any issue which may occur owning to the introduction of the latest enhancements, rectifying any failure or issues.

In all of the above scenarios, along with a lengthy regression cycle, QA test cycles are an important pre-requisite. The overall delivery timeline for production increases exponentially if organisations carry out all testing manually. In addition, manual testing requires multiple iterations of bug fixes and verifications and this negatively affects the overall release cycle. A final consideration when planning the test strategy is the cost associated with manual testing versus the ROI associated with the QA automation effort.


For highly complex Quote to Cash products like CPQ where application changes are highly time-sensitive, QA automation plays a vital role. It not only reduces the overall cycle time when rolling out new features, updates, bug-fixes and products/pricing updates, but it also ensures that an organisation’s response time to its customers’ needs and any associated interactions can be dramatically reduced. For a CPQ implementation to drive the kind of transformational business change that is now possible, QA automation is now one of the imperative drivers.

About Hansen

Hansen is a Quote-to-Cash business consulting firm. We help organisations in their QTC process transformation to industry standard cloud solutions. With highly niche product expertise and vast experience of CPQ/QTC implementations, we partner with our customers in every stage of project and ensure a successful, adoptable and scalable solution. For more information, please write to me mehul.savariya@hansen.co.uk


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